WHITE PAPER - In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.
Posted: May 18, 2012 | Published: May 18, 2012


Topics:  Marketing | Sales | Sales and Marketing Software | Sales Channels | Sales Information Systems | Sales Representatives | SAP (Product) | Search Engine Marketing | Search Engine Optimization

WHITE PAPER - This white paper discusses the importance of brand management and provides tips for improving your branding strategy.
Posted: May 17, 2012 | Published: April 2, 2012


Topics:  Brand Loyalty | Branding | Content Management | CRM | Enterprise Information Management (EIM) | Enterprise Resource Management | Marketing

WHITE PAPER - Find out how you can optimize email delivery with a cloud-based platform designed ensure that each one of your emails is delivered straight to the inbox. Gain expert tips for how to avoid spam triggers, design appealing emails and leverage transactional emails to promote customer engagement.
Posted: April 24, 2012 | Published: April 24, 2012


Topics:  Best Practices | Campaign Management | Campaign Management Software | Customer Satisfaction | Email Management | Marketing | Spam

WHITE PAPER - Learn how to grow your managed services business with the use of a strategic marketing plan. This white paper outlines five steps to expand your clientele.   
Posted: April 24, 2012 | Published: April 24, 2012


Topics:  Business Development | Business Management | Channel Management | Channel Management Software | Customer Service | Marketing

WHITE PAPER - This paper details why a brand management tool can efficiently streamline your print and digital operations for better content management, marketing and brand consistency. Read on to learn how you can implement this tool in your current print and digital operations and gain more control over your brand's day-to-day messages.
Posted: March 1, 2012 | Published: February 27, 2012


Topics:  Content Management | Content Management Software | Content Management Systems | CRM | Enterprise Content Management | Enterprise Content Management Software | Marketing

WHITE PAPER - Find out how to prevent ISPs from confusing your legitimate messages with spam and ensure that your emails are promply delivered. Review the top ten reasons you need an email delivery service to guarantee the success of your email program.
Posted: January 2, 2012 | Published: December 23, 2011


Topics:  Campaign Management | Campaign Management Software | CRM | Customer Service Best Practices | Customer Support Software | Marketing | Spam

WHITE PAPER - This paper explains the benefits of Configure/Price/Quote (CPQ) tools, including faster and more accurate sales engines as well as improving performance and revenue.
Posted: December 14, 2011 | Published: December 14, 2011


Topics:  Marketing | Price Quotes | Sales | Sales and Marketing Software

WHITE PAPER - Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve your customer data for marketing effectiveness.
Posted: January 5, 2011 | Published: January 5, 2011


Topics:  Data Analytics | Data Collection | Data Integration | Data Management | Data Quality | Marketing

WHITE PAPER - Loyal customers are the lifeblood of a business. Read this paper for a discussion, given by executives Don Peppers and Melissa Boxer, of the four key principles of success in gaining customer loyalty.
Posted: April 2, 2010 | Published: March 2, 2010


Topics:  CRM | CRM Best Practices | Customer Interaction Services | Customer Loyalty | Customer Retention | Customer Satisfaction | Market Trends | Marketing

WHITE PAPER - This document is designed to give you a better chance of successfully implementing CRM software solutions and focus is on implementing CRM software in small to medium sized organizations.
Posted: November 21, 2008 | Published: November 21, 2008


Topics:  Change Management | CRM | CRM Software | Data Migration | Enterprise | Marketing | Network Configuration Management | Network Management | SMBs