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	Global Brand Management: Why Managing Your Brand is More Important than Ever (by OpenText) sponsored by OpenText WHITE PAPER - This white paper discusses the importance of brand management and provides tips for improving your branding strategy. Posted: May 17, 2012 \| Published: April 2, 2012 Topics: Brand Loyalty \| Branding \| Content Management \| CRM \| Enterprise Information Management (EIM) \| Enterprise Resource Management \| Marketing

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