VIDEOCAST - Predictive analytics gives you the insights you need to create more effective, persuasive and profitable marketing and sales efforts to improve customer loyalty. Watch this short videocast to learn how IBM SPSS helps harness the power of information so you can make the most out of every customer relationship. Posted: January 17, 2012 | Premiered: January 17, 2012
VIDEOCAST - With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT. Posted: January 17, 2012 | Premiered: January 17, 2012
EGUIDE - This e-book, intended for IT, business intelligence (BI) and analytics professionals as well as business executives involved in BI and analytics programs, offers expert advice on managing a predictive analytics program involving big data and the hurdles and pitfalls that can trip companies up. Posted: December 19, 2011 | Published: December 16, 2011
EGUIDE - According to analysts, the greatest impediment to a successful predictive analytics project is creating a culture that values data-driven decision making and encourages people to have faith in the findings. In this e-guide, readers will learn more about overcoming these challenges and getting people to keep the faith in predictive analytics. Posted: December 14, 2011 | Published: December 14, 2011
EGUIDE - Big data, combined with predictive modeling tools, increases the potential to improve business strategies and gain competitive advantage. This expert e-guide offers insight on the best practices of combining big data and predictive analytics. Posted: December 14, 2011 | Published: December 14, 2011
EGUIDE - In this e-guide, readers will learn some of the best-practice tips for succeeding on predictive analytics without breaking the bank. Posted: December 13, 2011 | Published: December 13, 2011
VIDEO - This brief video shoes how predictive analytics benefits Arvato Services, Yamaha Motor Europe, Banco Itau Argentina, Avis Europe and other organizations. For example, Avis Europe uses IBM predictive analytics to drive highly personalized e-mail campaigns based on detailed customer profiles. Posted: November 18, 2011 | Premiered: November 18, 2011
ANALYST BRIEF - BY relying on a comprehensive set of organizational capabilities, top performing companies are able to plan, implement, and manage their BI strategies more efficiently, ultimately leading to a lower cost per user, and a higher return on their BI investment. Posted: September 19, 2011 | Published: September 19, 2011
WHITE PAPER - As the fastest growing segment in the business intelligence software industry, analytics are red hot. This white paper introduces the big data analytics opportunity, big data integration challenges, and the data virtualization solutions that can address these challenges. Posted: June 7, 2011 | Published: June 7, 2011
VIDEO - See The Future quickly and effectively communicates the power of the IBM Smart Analytics System and allows prospects to see the system and output Posted: March 21, 2011 | Premiered: March 21, 2011
WHITE PAPER - This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects. Posted: February 20, 2011 | Published: February 20, 2011
WHITE PAPER - This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits. Posted: February 20, 2011 | Published: February 20, 2011