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	Smarter communications through analytics sponsored by IBM WHITE PAPER - As research suggests, investments in data integration and analytics that maximize the value of each customer are worthwhile and create potential for financial gain. To quantify the value of those investments, an illustrative $8 billion communications provider was modeled. Results from this effort are presented throughout this paper. Posted: November 18, 2011 \| Published: November 18, 2011 Topics: Business Intelligence \| CRM \| Data Management \| Data Warehouses \| Information Management \| Mobile CRM \| Mobile Device Management \| Model Driven Architecture

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