EBOOK - This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates.
Posted: February 7, 2012 | Published: February 6, 2012


Topics:  CEOs | CRM | CRM Analytics | Customer Data Integration | Customer Data Management | Customer Service | Social Computing | Social Networking | Web 2.0 | Web Analytics

EBOOK - This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%.
Posted: February 7, 2012 | Published: February 6, 2012


Topics:  CRM | CRM Analytics | Customer Data Integration | Customer Data Management | Customer Service | Social Computing | Social Networking | Web 2.0 | Web Analytics

WHITE PAPER - In 2011, Forrester Consulting conducted a study to find out how customer loyalty decision-makers define and execute customer loyalty. Read this study to find Forrester's analysis of how loyalty decision-makers currently use customer data, technology, and analytics to manage customer loyalty programs.
Posted: February 6, 2012 | Published: September 30, 2010


Topics:  Business Intelligence | CRM | CRM Analytics | CRM Best Practices | Customer Data Integration | Customer Data Management | Customer Loyalty | Customer Retention | Customer Satisfaction | Customer Service | Loyalty Programs

CASE STUDY - Read this Bloomberg Businessweek case study to learn how Israeli auto importer Colmobil Corp. changed its entire organizational structure and business processes, and, as part of the transformation, overhauled its legacy technology infrastructure to improve its customers' experiences and create business growth.
Posted: February 1, 2012 | Published: January 31, 2011


Topics:  CRM | CRM Analytics | CRM Best Practices | Customer Data Integration | Customer Data Management | Customer Satisfaction | ERP | Systems Integration

VIRTUAL SEMINAR - Smarter commerce is designed to help companies better integrate and more effectively manage their value chains. It aligns the buy, market, sell and service processes in a way that puts the customer at the center of decisions and actions, which can lead to greater customer loyalty, revenue and profit margin growth.
Posted: January 30, 2012 | Premiered: January 30, 2012


Topics:  CRM | Customer Data Integration | Customer Data Management | Customer Satisfaction | Customer Service | Value Chain Integration | Value Chain Management | Value Chains

PODCAST - Join author David J. Gardner for a podcast that explains the key to making mass customization more efficient. Using examples of cable service providers and McDonald’s, clients will see how they can tune their infrastructure to make exceptions less exceptional and keep profitability on track.
Posted: January 30, 2012 | Premiered: January 30, 2012


Topics:  CRM | Customer Data Management | Customer Service | Infrastructure Management | Infrastructure Services

WHITE PAPER - Read this brief white paper and learn about some smarter commerce technologies available from IBM, including cross-channel selling, distributed order management, customer integration and collaboration and much more! You also will gain insight into different supply chain management platforms that IBM has to offer.
Posted: January 30, 2012 | Published: January 30, 2012


Topics:  CRM | CRM Analytics | Customer Data Integration | Customer Data Management | Customer Service | Predictive Analytics | Supply Chain Management | Supply Chain Software

WHITE PAPER - Read this white paper to learn four stages of organizational capabilities and associated customer analytics strategies to help gain deeper customer insight.
Posted: January 24, 2012 | Published: January 24, 2012


Topics:  Business Intelligence | CRM | CRM Analytics | CRM Best Practices | Customer Data Integration | Customer Data Management | Customer Service

EGUIDE - This tip guide from our editorial team features an article on overcoming single-view issues and how customer experience management (CEM) technologies are a valuable tool for this problem.
Posted: January 24, 2012 | Published: January 24, 2012


Topics:  CRM | CRM Analytics | Customer Data Integration | Customer Data Management | Customer Loyalty | Customer Satisfaction | Customer Service

WHITE PAPER - In this brief white paper, Jeff Martin, Station Casinos’ director of business intelligence (BI), provides specific examples of the types of problems that the company wanted to solve, and offers insight into the specific job scheduling solution it selected to overcome its challenges.
Posted: January 20, 2012 | Published: January 20, 2012


Topics:  Business Intelligence | Business Intelligence Software | Business Process Automation | Business Process Automation Software | Customer Data Integration | Customer Data Management | Data Quality | Job Scheduling Software

EBOOK - Want to know how the most successful companies deliver exceptional customer value? Do you know the best practices for using customer analytics? This e-book answers these questions and a lot more about winning trends and practices in customer relationship management (CRM).
Posted: January 17, 2012 | Published: January 17, 2012


Topics:  CRM | CRM Analytics | CRM Best Practices | Customer Data Integration | Customer Data Management | Customer Retention | Customer Satisfaction

VIDEOCAST - Predictive analytics gives you the insights you need to create more effective, persuasive and profitable marketing and sales efforts to improve customer loyalty. Watch this short videocast to learn how IBM SPSS helps harness the power of information so you can make the most out of every customer relationship.
Posted: January 17, 2012 | Premiered: January 17, 2012


Topics:  CRM | CRM Analytics | CRM Analytics Software | Customer Data Integration | Customer Data Management | Customer Retention | Predictive Analytics | Predictive Analytics Software

VIDEOCAST - With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.
Posted: January 17, 2012 | Premiered: January 17, 2012


Topics:  CRM | CRM Analytics | CRM Analytics Software | Customer Data Integration | Customer Data Management | Customer Retention | Predictive Analytics | Predictive Analytics Software

VIDEOCAST - Watch this videocast to learn how IBM LotusLive provides a secure, robust and integrated communication environment to help you manage email, projects, remote teams and global clients. Take advantage of these collaborative tools so your employees can be more productive — regardless of device or geographic location.
Posted: January 17, 2012 | Premiered: January 17, 2012


Topics:  CRM | CRM Analytics | CRM Best Practices | Customer Data Integration | Customer Data Management | Enterprise Content Management | Enterprise Content Management Software | Enterprise Information Management (EIM)

WHITE PAPER - Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data.
Posted: January 16, 2012 | Published: January 16, 2012


Topics:  CRM | CRM Analytics | CRM Best Practices | Customer Data Integration | Customer Data Management | Customer Interaction Services | eCommerce | Web 2.0 | Web Content Management