WHITE PAPER - Read this paper to learn how the changing face of customer loyalty is affecting retailers now and in the future. Learn how to gain advantage from more adept use of technology and data, and the importance of effective customer insight to stay attuned to fast-changing customer behavior and sentiments. Posted: April 27, 2012 | Published: December 31, 2011
VIDEO - This brief but informative video demonstrates how Melissa Data's Contact Zone software can help you cleanse and validate data for better data quality and output. Posted: April 24, 2012 | Premiered: April 24, 2012
CASE STUDY - The Cincinnati Zoo is a shining example of how analytics and business intelligence (BI) can be used to derive valuable insight on your customers and turn it into smarter and better decisions. This case study shows how the zoo capitalized on a BI and analytics platform to increase revenue across all facets of its operation. Posted: April 19, 2012 | Published: April 19, 2012
WHITE PAPER - Analytics offer insight and can help you make better, smarter decisions - both of which can enable positive customer experiences. In today's wide-open business environment, customers have plenty to choose from. This paper explains why using analytics to your advantage is key to fostering successful customer relationships. Posted: April 19, 2012 | Published: April 19, 2012
WHITE PAPER - This paper seeks to get to the bottom of gaps in CRM initiatives, identifying specific changes that have occurred in the process, areas where it is falling short and other tidbits to consider as your strategies move forward. Read this and gain insight into the results of a survey conducted amongst 160 firms with annual revenues of $250 million. Posted: April 18, 2012 | Published: April 18, 2012
CASE STUDY - This case study provides insight into a business products company that needed to find a way to integrate their e-commerce strategy with their existing enterprise resource planning (ERP) system. Learn how they were able to seamlessly manage their order statuses, histories, customer items, and more alongside their ERP software. Posted: March 20, 2012 | Published: March 20, 2012
BOOK - This comprehensive guide covers topics from data governance and reference data to big data and cloud-enablement, uncovers MDM myths, and looks at new trends in MDM methodology. Posted: March 19, 2012 | Published: March 19, 2012
WHITE PAPER - In this white paper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the Software-as-a-Service (SaaS) factor. Posted: March 2, 2012 | Published: December 1, 2011
WHITE PAPER - With the right intelligence and personal information, there are plenty of new opportunities for you to provide superior experience and maximize the opportunity of every customer touch point. This paper shares actionable strategies needed to deliver personalized and relevant content, based on a variety of factors. Posted: March 1, 2012 | Published: March 1, 2012
WHITE PAPER - There is a new customer with which every online business must contend. Armed and empowered, they are leveraging a multitude of channels and a myriad of devices to stay “connected” to their favorite sites. What makes the connected customer tick? Find out in this paper by Lauren Freedman of the e-tailing group. Posted: March 1, 2012 | Published: October 19, 2011
WHITE PAPER - In seven simple steps, eBusiness, customer experience and contact center professionals can right channel online customer service inquiries, boosting sales and customer satisfaction while reducing customer service costs by delivering the right information and service to the right customer at the right time. Posted: March 1, 2012 | Published: March 1, 2012
WHITE PAPER - This brief paper details the need for social network analysis (SNA), new methods for conducting it and why Sybase IQ is well-positioned to aid in the analytical queries needed to perform such analysis. Posted: February 14, 2012 | Published: February 14, 2012
WHITE PAPER - In this brief white paper, Jeff Martin, Station Casinos’ director of business intelligence (BI), provides specific examples of the types of problems that the company wanted to solve, and offers insight into the specific job scheduling solution it selected to overcome its challenges. Posted: January 20, 2012 | Published: January 20, 2012
VIDEO - This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns. Posted: January 20, 2012 | Premiered: January 20, 2012