When we talk about the world becoming increasingly interconnected, instrumented and intelligent, the most ubiquitous example is the smartphone. It collects and disseminates data while its users are at home and on the go, likely serving up just as much ? if not more ? dynamic, socially driven information as static, always-there web content. And other consumer electronics companies are deep in the revolution of smarter products, providing not just one-dimensional devices but entire customer experiences.

This white paper outlines IBM's solution for smarter commerce, highlighting how to get more out of customer interactions, how to capitalize on social and mobile commerce, how to synchronize the value chain to deliver consistent and predictable outcomes and so much more.