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Grocer Moves Shopping to the Palm of Customers? Hands
sponsored by SAP America, Inc.
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Read this Bloomberg Businessweek case study to learn how Swiss grocer Coop leveraged its customers' attachment to their iPhones with their long commutes and time-compressed schedules to boost both loyalty and sales with an iPhone shopping app that integrates with?its back-end SAP ERP and CRM systems.
(THIS RESOURCE IS NO LONGER AVAILABLE.)
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Available Resources from SAP America, Inc.
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