The web content management (WCM) market is currently experiencing a significant evolution as requirements for those platforms have grown beyond just managing web content. Instead, organizations need WCM to help support rich, contextual, engaging, cross-channel experiences. The growth of new content types, the emergence of new channels and the increased expectations of customers all drives this significant change in WCM. Now, content and collaboration (C&C) professionals need to remember that the "C" in WCM no longer stands for just content. Instead, they must keep in mind the additional C's as well: context, channel, consistency, community, consumer behavior and creation.

This paper by Forrester Research Inc. highlights the seven C's of web content management and outlines how to start thinking of WCM as more than just managing content.